About FBinsure

Our Mission

FBinsure is a leader in providing insurance and risk solutions for our clients. Our mission, through the professionalism, education, and integrity of our employees, working in an innovative and technologically superior environment, is to continually improve our products and services to meet our clients' needs, allowing us to share our prosperity with our employees and our communities.

Our History

Started by Phil Farrell and Rudy Backlund as two separate entities in the early 1950s, the Taunton and Rehoboth based agencies merged in 1999 and formed Farrell Backlund Insurance Agency, LLC. In 2008 and 2011,respectively, Anderson-Cushing Insurance Agency of Middleboro and East Freetown and Richardson-Cuddy Insurance Agency of Attleboro merged with FBIA. Farrell Backlund Insurance Agency transitioned into one brand name, FBinsure in 2013 and has acquired The Gramlich Insurance Agency in New Bedford as well as Newbury Insurance in North Attleboro. The agency has grown to eight locations – Taunton, Rehoboth, Dighton, Middleboro, East Freetown, Attleboro, North Attleboro and New Bedford – and employs over 85 experienced insurance professionals.

Our Core Values

What Makes the Difference Between Insuring and Ensuring

Client Focus

Social Responsibility


Employee Commitment