About FBinsure

Our Mission

FBinsure is a leader in providing insurance and risk solutions for our clients. Our mission, through the professionalism, education, and integrity of our employees, working in an innovative and technologically superior environment, is to continually improve our products and services to meet our clients' needs, allowing us to share our prosperity with our employees and our communities.

Our Core Values

What Makes the Difference Between Insuring and Ensuring

Client Focus Icon

Client Focus

Social Responsibility Icon

Social Responsibility

Integrity Icon


Employee Commitment Icon

Employee Commitment

Innovation Icon


Through the Years

Richardson-Cuddy Insurance Agency Established

April 5, 1869

Downtown Attleboro 1869H.K. Richardson Insurance, what would go on to become Richardson-Cuddy Insurance Agency, is established on Park Street in downtown Attleboro, Massachusetts.

Philip J. Farrell Insurance Agency Founded

November 1, 1951

Taunton Green Massachusetts1951, November – Philip Farrell starts the Philip J. Farrell Insurance Agency at the Taylor Building in Taunton, Massachusetts with his mother as his secretary and only employee.

R.E. Backlund Insurance Agency Established

October 8, 1959

R.E. Backlund Insurance AgencyIn October of 1959 Rudolph Backlund starts R.E. Backlund Insurance Agency out of his bedroom at the family home on County Street in Rehoboth, Massachusetts. His son, Don Backlund, would join him & eventually take over the business to grow it successfully.

Don Backlund Joins R.E. Backlund

May 17, 1971

Rudy & Don Backlund Don Backlund, long time Chief Executive Officer and now consultant, joins his father, Rudy, at R.E. Backlund serving the Dighton-Rehoboth area's insurance needs.

Russel Martorana Joins Farrell Insurance Agency

July 1, 1979

In July of 1979 Russel Martorana, current President of FBinsure, joins his father-in-law, Phil Farrell, as a producer with the Farrell Insurance Agency.

Mark Cuddy Joins Richardson-Cuddy

February 4, 1985

Mark Cuddy joins his father Tom Cuddy at the Richardson-Cuddy Insurance Agency of Attleboro.

R.E. Backlund Opens in Taunton

March 1, 1988

R.E. Backlund Insurance opens the agency's first office in Taunton on Cedar Street.

Farrell Insurance Agency Restructures

September 1, 1998

Farrell Insurance Restructure

August 1993 - Farrell Insurance Agency restructures executive roles & Russel Martorana is promoted to President of the Agency.

R.E. Backlund & Farrell Insurance Agencies Merge

September 1, 1999

R.E. Backlund & Farrell Insurance Agencies merge to form Farrell Backlund Insurance Agency with offices in Rehoboth & Taunton, Massachusetts.

Tom Rogers Joins the Team

September 3, 2001

Tom Rogers joined FBinsure in the fall of 2001 following five years in systems and project management positions in the high technology industry.

Greg Arnold Comes Aboard

November 1, 2004

Gregory Arnold PictureIn November 2004 Greg Arnold was welcomed to FBinsure as the Vice President of Finance and Operations. 

Farrell Backlund Merges with Bristol County Savings Bank

June 2, 2008

Bristol County Savings BankIn early summer of 2008 Farrell Backlund merges with well-known local banking institution, Bristol County Savings Bank, bringing full service solutions to their both their customers.

Farrell Backlund Acquires Anderson-Cushing Insurance Agency

November 3, 2008

Farrell Backlund Insurance Agency purchases the Anderson-Cushing Insurance Agency of Middleboro & Freetown, in fall of 2008, growing the Agency to 4 locations in Southeastern Massachusetts

Nicole Martorana Joins FBinsure

March 2, 2009

Nicole Martorana joins FBinsure as the Senior Vice President of Operations, overseeing the daily operations and technology of the agency as well as the Commercial Lines & Personal Lines Departments.

Farrell Backlund Merges with Richardson-Cuddy

August 1, 2011

Don Backlund & Russ Martorana comes together with Mark Cuddy of the long established Richardson-Cuddy Insurance Agency of Attleboro, Massachusetts, to merge their Agencies, in the summer of 2011, expanding the Farrell-Backlund footprint further.

Farrell Backlund Insurance Becomes FBinsure

May 20, 2013

Farrell Backlund Insurance Agency undergoes a re-branding, evolving into the current brand, FBinsure, LLC.

“The new FBinsure brand is much more than just a new logo – it is a direct and important reflection of the growth and broader focus of our agency. Over the past few years, FBinsure has expanded into new business areas, such as Risk Management and Benefits, and have committed ourselves to developing innovative strategies to address the risks that drive our clients’ total cost of risk,” said Don Backlund, CEO of FBinsure at the time.

Gramlich Insurance Agency Acquired by FBinsure

November 3, 2014

Ray Gramlich Insurance November, 2014 - FBinsure acquires the Gramlich Insurance Agency of New Bedford from Raymond Gramlich extending its reach further into Southeastern Massachusetts.

Henry L. Newbury Insurance Agency Joins FBinsure

January 12, 2015

In January of 2015 FBinsure celebrated another acquisition after purchasing the Henry L. Newbury Insurance Agency of North Attleboro, from brothers John & Jim Newbury.

FBinsure Acquire Hardy & Ponte Insurance Agency

January 8, 2016

Hardy & Ponte Insurance AgencyAs of January 2016, FBinsure acquired the Hardy & Ponte Insurance Agency, an independent agency, located in New Bedford, Massachusetts on Mt. Pleasant Street originally founded by Arthur J. Hardy Jr. and George P. Ponte.

FBinsure Acquires the Jose S. Castelo Insurance Agency

July 2, 2018

FBinsure announced in July 2018, it had acquired the Jose S. Castelo Insurance Agency, an independent agency located in New Bedford, Dartmouth, and Fall River, Massachusetts.  Established in 1981 by Jose S. Castelo, the South Coast agency provided personal and business insurance to nearly 5,000 clients while also offering real estate and mortgage services.

Reid-Hofmann Joins the FBinsure Family

December 3, 2018