South by Southwest [SXSW]. Music. Movies. Interactive Technology. Networking. Late Nights. And, now featuring the Cannabis Industry!
I recently attended the SXSW Cannabusiness track in Austin, TX. The conference based track was lead by industry experts, lifetime Cannabis advocates, doctors, and even featured a guest panel including John Boehner. What was the overall takeaway from the event? I’d say it was discussions around reversing the stigma of Cannabis. Discussions around reversing the messaging developed around the prohibition of Cannabis – a message clearly articulated by Med Men: Cannabis. The New Normal.