Approach the Hard Market, Especially Now, with Soft Steps

If you’re like me, your kids are constantly filling your heads with the latest vernacular. You watch them. You listen to them. You pick up on their terminology. Have you heard, “Don’t be soft”? This is the statement used when one of my kids doesn’t want to take out the trash because it is raining. The others chime in with, “Don’t be soft”.

I bring this up to set the table for this blog – you can be soft in the hard market. If it helps in any way, you have